Description
About HIROKI NIIMI:
HIROKI NIIMI started his career while working as an art director for advertising and other creative fields. While his artworks seem to exhibit a pop art sensibility, it is interpreted as paradoxically expressing the context of marketing techniques that the subject of “used creativity” can have. Indeed, his works criticize the situation of today’s digitalized society, characterized by a cycle of production and consumption at a tremendous speed.
